Quick Facts
- Over 50,000 thirty-second commercials have aired since beginning in 1999.
- The first campaign in 1999 lasted three months and was run on the major TV networks in the Portland and Bangor markets.
- Since then Maine Vitae Society expanded its TV advertising into all parts of Maine including Aroostook County and utilizes cable as well as network.
- Expanded from TV ad campaigns to Internet advertising in mid-2005 in order to reach teens and young adults more directly.
- Internet advertising results of 15,000 hits per month with an average visit of 13 to 20 minutes.
- Value of minds changed and lives saved....priceless!