Ad Name: Good Night, Little Man   View Video

Maine Vitae Society was formed in 1997 with the express goal of educating the public about abortion and its sad consequences. It utilizes both television and the Internet to achieve its goal.

Since its first major TV campaign in January 1999, Maine Vitae Society has broadcast well over 35,000 thirty-second commercials throughout the state on both network and cable stations. It is the only organization in Maine doing so on a consistent basis.

In addition to its TV advertising, Maine Vitae Society is fully committed to advertising on the Internet in order to reach young people. It is well known that the Internet is the medium of choice for youths and if you want to reach them you must have a presence there.

Maine Vitae Society’s advertising on the Internet is designed expressly to get 12-24 year olds to click onto the acclaimed and effective website, Teenbreaks.com. This site provides current, true, real life stories from girls and young women who have had abortions and relate their deep regret. There are also more cheerful stories from others who rejected abortion. Another segment describes the various types of abortion including graphic pictures. Other encouraging stories talk about adoption, abstinence and the development of self respect.

It is a powerful educational tool allowing young people to spend extended visits on the website learning the full truth about abortion. These visits last up to 26 minutes and average about 13 minutes overall, enough time for the viewer to absorb a wealth of sound information.

Activity on the website in Maine has grown beyond all expectations since its inception in October 2005. Valid feedback indicates it is having a positive effect not only at the middle and high school level but also among college students.

It is evident that not only is our advertising increasing the number of visitors to Teenbreaks.com each month but word-of-mouth is also playing a role. It should be noted that the website contains a link to the CareNet pregnancy support group where a viewer in need can get immediate help. These connections, too, are increasing in number each month.

With both television and Internet advertising Maine Vitae Society is educating a wide range of the Maine population about abortion. With both mediums offering easy and quick access to help at CareNet pregnancy support centers it is also providing a truly valuable service to those in need.

Those wishing to help support Maine Vitae Society directly may do so by sending a tax-deductible donation to Maine Vitae Society, P.O. Box 257, Auburn, ME 04212-0257.